I help experts sharpen how they show up online and turn their thinking into content people can actually see.
Where I come in
I work with experts who are good at what they do but aren't showing up that way online.
- Their thinking is stuck in their head
- Content is inconsistent or non-existent
- Positioning isn't clear
I help turn that into clear content, direction, and a system so they actually show up.
It's usually not just content
- Messaging is off
- Website undersells them
- Gap between capability and how they come across
- Missed opportunities sitting there
I spot those gaps and help fix them as we go.
Current engagements
Peak Performance Architect
PhD neuroscientist rebuilding performance systems for senior leaders dealing with cognitive overload.
Who I've worked with
Over the past year, across different projects.
How I got here
Realised early that an expensive piece of paper wasn't going to get me where I wanted.
First experiments
Got into e-commerce early. Built dropshipping stores for jewellery, clothing, gym gear. None launched, but picked up skills I still use.
Agency internship
Landed a spot at a local marketing agency. After school every day, real client work. Hands-on from the start.
Full-time
Went full-time at 16. Saw how agencies run, what clients actually need. Left at the end of that year to do my own thing.
Foot in the door
First year working for myself, doing social media marketing. Getting reps, learning how self-employment actually works.
More aligned
Found what actually provides value and taps into my skillset. Working with people who know their stuff but aren't visible yet, helping them get it out there. Fits better than what I was doing last year.
How we work together
One-Time
LinkedIn Positioning + Content Plan
NZ$500 + GST
One-time planning session for founders and experts who know they're under-showing online and want a clearer plan for how to fix it.
What you get:
- Review of current presence and LinkedIn profile
- Identification of weak points and gaps
- Recommendations on what to fix first
- Suggested content themes and direction
- Tailored action plan for next steps
Outside perspective and a tailored plan built specifically for where you're at.
Good fit if you want a practical plan before committing to ongoing support.
3-Month Engagement
Positioning + Presence Advisory
NZ$750/month + GST
NZ$2,250 total
Three months of advisory for founders and experts who want clearer positioning, better content direction, and a stronger public presence without handing over full execution.
What you get:
- Audit of current presence and positioning
- Positioning and messaging refinement
- Content direction guidance
- Priorities and next steps
Three months from now, you're properly positioned on LinkedIn and growing while you do it.
Good fit if you can execute but want better direction and clearer priorities.
Ongoing Monthly
LinkedIn Presence Buildout
NZ$1,500/month + GST
3-month engagement recommended
Ongoing LinkedIn work for founders and experts who have real substance but need help turning it into a clearer, more consistent public presence.
What you get:
- LinkedIn audit and profile tightening
- Website audit
- Positioning refinement
- Content strategy and pillars
- Content shaped from your expertise
- Scheduling and publishing
Takes it off your plate. You're growing and positioned the way you want to be seen.
Good fit if you want help actually managing the presence over time.
Let's chat
If your online presence undersells what you actually do, send me a message. I'll tell you what looks weak, what I'd fix first, and whether I'm the right person to help.